Design one week that has to work for a gallery debuting a single painting worth seven figures and a brand activation built to reach millions online, at the same time. That's the real challenge behind Art Basel Miami Beach and the cultural convergence it anchors during Miami Art Week, and it's the same one many of us face at our own events.
This study tour gets you close to how it's actually done. Watch the show floor come to life, then sit down with the people who built it and hear the thinking behind their choices. A session on marketing and planning breaks down the strategy, and a conversation with an MC² and Hilton executive gets into the tougher calls.
Two days also mean a welcome reception, dinners together, a night out, and plenty of time to swap notes with enough industry pros to create a lasting network with.
Apply today to be considered.
Price:
Event Marketers & Business Events Strategists:
Free for CEMA/PCMA Members, $99 participation fee for non-members
Industry Partners:
$295 participation fee (members and non-members)
